P002
Dig is a branding project for a digital platform that encourages plant care through gamification. Designed for young, city-dwelling users who often feel disconnected from nature, the platform aims to make caring for plants feel less like a chore and more like a calming, playful habit.
The visual identity uses soft forms and plant-inspired motifs, but intentionally avoids typical gardening aesthetics. Instead of relying on green, the color palette leans into warm yellows and purples—tones chosen to feel energetic yet soothing, and to signal that this isn’t a traditional plant-care app.
The brand is meant to feel friendly, modern, and just a little unexpected—inviting users to approach nature with fresh eyes.
Dig
Graphic Design
Brand Design
Motion Design